Porsche leads J.D. Power’s sales satisfaction rankings as Land Rover and Infiniti surge
Every year, J.D. Power sends out tens of thousands of surveys to people who buy or lease a new car. Questions focus on the delivery process and dealership particulars, like sales staff and website interactions. Near the end of the year, J.D. Power then assembles a list of the automakers that top what it calls the “U.S. Sales Satisfaction Index.” Importantly, the results are only tangentially tied to the actual quality of the shoppers’ vehicles. Regardless, seeing how customers feel about a brand sometimes tells a different story than what gets reported. This year is no exception. While the top of the pile remains a familiar face, one brand jumped over three places and another fell one — but they might not be the ones you expect them to be.
Range Rover Sport Autobiography Land Rover
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Porsche topping the rankings is probably no surprise to anyone. Despite troubles in China, things have remained pretty good in the U.S. market, and the brand celebrated a record-breaking first half of the year. Not only did Porsche top the lists for a third consecutive year, but it did so with more responses than the previous two years, too. In fact, that remains true for every brand in the top three. Land Rover, on the other hand, is a bit of a dark horse. While the British SUV manufacturer regularly makes above-average marks, last year it sat in fifth place. It’s likely that the brand’s strong product lineup — and some dealerships converting solely to Land Rover products, rather than including Jaguar too — likely translated to a more cohesive customer experience. Then, there’s Infiniti.
Infiniti manages to snag third place; does it bode well for the brand?
While there are plenty of brands you might have expected to see eke into third place behind Porsche and Land Rover, Infiniti probably wasn’t one of them. However, Infiniti regularly performs well in the U.S. Sales Satisfaction Index, managing second place in 2023 and 2024. Despite a higher “score” than last year, Infiniti fell to third place. It’s still interesting to see a brand with limited new products on the ground in 2025 beat out the likes of BMW, Lexus, and even Genesis. Despite Nissan execs (including CEO Ivan Espinosa) denying any notion of Infiniti leaving the marketplace anytime soon, that clashes somewhat with the reality that the lineup will shrink by two more models later this year, the QX50 and QX55. Perhaps more dear to enthusiasts, Infiniti also hasn’t yet replaced its lone sport sedan offering, the Q50.
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That said, Nissan will likely reboot the Q50 in 2027, since EV sedan plans that were supposed to replace the car have changed. More importantly, Infiniti seems to be delivering a compelling product to the small market share it’s holding on to. At least, if the J.D. Power survey is any indicator. The brand’s vehicles include the QX80 three-row SUV, which was redesigned just last year to widespread positive critical acclaim. The same goes for the smaller QX60, although only minor changes came to the model.
Final thoughts
While Infiniti may have “fallen” to third place, it’s still a boost for a brand considered to be in somewhat dire straits. It’s no surprise that Porsche leads the charge when it comes to customer satisfaction, but more value-oriented brands like Infiniti have always had an uphill battle relative to the rest of the luxury segment. It’s just a dash of needed good news (or, perhaps, a pleasant anecdote) for a brand that has seen better days.
